Factory Tour Landing Page

My Role:

Art direction, graphic design

Company:

Intertek Alchemy, a global B2B SaaS brand that provides frontline worker training to 1,500 clients, at 7,500 plants, engaging 1,000,000 workers

Campaign Goal:

Generate MQLs for Alchemy’s flagship training solution, which includes an LMS and hundreds of courses designed for manufacturers

Audience:

Manufacturers looking for digital training solutions made for their frontline workforce

Pain Points:

Many prospects are searching for a unified training solution. This interactive tour shows visitors how products in the Alchemy Training System are connected and work together across their facility.

To demonstrate what the different elements in our training solution do and how they work together, my team created this interactive tour of a manufacturing facility. My approach was to provide a branded, interactive experience that provided an overview of each product, while also showing how they all work together across a facility to provide a complete solution.

I created the early sketches for the factory layout and provided art direction for our illustrator and web developer.

The landing page was used in marketing campaigns to successfully generate MQLs, and provided an asset for the sales team to use with prospects. I later turned the experience into an interactive, animated PowerPoint deck, allowing more flexibility during sales meetings.

Experience the live page*: alchemysystems.com/content/manufacturing-facility-tour

*Note: I no longer work for this company and do not maintain the landing page.