Alchemy Playbook Ad Campaign

My Role:

Art direction, graphic design, illustration, animation

Company:

Intertek Alchemy, a global B2B SaaS brand that provides frontline worker training to 1,500 clients, at 7,500 plants, engaging 1,000,000 workers

Campaign Goal:

Generate MQLs and announce launch of Intertek Alchemy’s new mobile app, Alchemy Playbook

Audience:

Manufacturers looking for an on-the-job training solution

Pain Points:

Lack of effective, consistent, on-the-job training made for frontline workers

This campaign announced the launch of Intertek Alchemy’s mobile app, Playbook. We used animated illustrations to grab attention and demonstrate the different situations in which the app could be used. The landing page changed scenes and copy upon scroll. I designed the illustrations and graphics, and provided art direction for our animator and developer to bring it to life.

My approach for the landing page was to consider the story of the boss on the factory floor who needs to ensure their workers are receiving and following food and workplace safety training. The landing page highlights the key features of the product one at a time, a guided experience, as though you are walking the floor completing tasks.

The campaign won the 2021 Award of Excellence from The Communicator Awards.