Art direction, graphic design, illustration
Intertek Alchemy, a global B2B SaaS brand that provides frontline worker training to 1,500 clients, at 7,500 plants, engaging 1,000,000 workers
For prospects: Generate interest and help close deals; For clients: Provide Alchemy training and share industry tips and best practices
Alchemy prospects and clients (manufacturers)
Alchemy Engage is Intertek Alchemy’s 3-day biennial conference, hosting 300+ attendees in Austin, TX. Existing clients as well as prospects attend. I provided art direction and graphic design for the event, including signage, print collateral, digital advertising, emails, the event mobile app, PowerPoint presentations, and swag.
Everything was designed to provide a cohesive, branded experience. Since the event was held at the Hyatt Hotel, all signage included the event logo at the top and our signature brand yellow, to ensure attendees could easily identify them from afar. Presentations were designed with engaging animations and authentic photos from our clients to help tell their stories, their challenges, and how the Alchemy solution has helped them.
We achieved an 80% conversion rate of prospect attendees and won the Silver Summit Marketing Effectiveness Award in 2025.
